LoadHoller

Freight rate software: what each kind does and who it's for

By Jeff Davidson. Updated October 2026

Two products under one name

Search for freight rate software and you'll get two lists mixed together. They solve different problems, and buying the wrong one is an expensive way to learn the difference.

Market rate data tools answer the question every carrier and broker asks a hundred times a week: what does this lane pay right now? They pull in rates from many companies' actual loads, average them by lane and equipment, and show recent history. A carrier uses one to set a counter. A broker uses one to quote a shipper and check the margin.

Freight rate management systems answer a different question: what did we agree to charge this customer, and what does this shipment cost under that agreement? They store contract rates, tariffs, fuel surcharge tables and accessorial charges, then apply them to each shipment so invoices and quotes come out right. Forwarders, shippers and larger carriers with many customer contracts use these.

A small trucking company booking spot freight almost always needs the first kind, if any. A forwarder juggling ocean, air and truck contracts needs the second. Many readers need neither yet and can get far with free public data and their own numbers.

What every rate tool is trying to add up

Whatever the software, it's working with the same pieces. Here they are on one EXAMPLE load with round numbers. A rate tool shows you what similar loads paid for the first line, or the whole total; a rate management system applies your agreed price for each line.

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Software can tell you the lane averaged $2.90. Only you know that your truck drove 550 miles to earn it. That's why every rate tool works best next to your own floor rate. Our freight rate guide covers each piece in more depth.

How we checked these tools

We read each company's own website on October 11, 2026 and wrote down only what it says there: what the tool does, whose data it uses, who it's for and any stated price. We didn't test the tools or compare their accuracy, and the order below is not a ranking. Where we couldn't read the company's own page, the tool is marked not verified and left out of the table. The criteria we'd use to pick one:

  • Data basis. Paid invoices from real loads, posted asking rates or estimates? How many loads and companies sit behind a lane figure?
  • Coverage. Your equipment and your lanes, at the level you need: city to city, region to region, or market areas.
  • Freshness and history. Daily or weekly updates, and enough history to see the seasonal pattern on your lanes.
  • Spot and contract. Spot rates help you counter today; contract rates matter if you bid on lanes.
  • Who it's built for. Carrier, broker, shipper or forwarder. The screens and the price follow the buyer.
  • Cost. A stated monthly price, a plan it's bundled with, or quote on request.

Market rate data tools

Each card shows what the company's own site said on October 11, 2026. Prices and plans change, so recheck before you buy.

  • RATE DATA CHECKED OCTOBER 11, 2026

    DAT RateView

    DAT says RateView is built on invoice data from thousands of transportation companies, needs a minimum number of submissions per market rate and shows how many companies and shipments sit behind a lane. It compares spot and contract rates with 13-month history, with sections for brokers, shippers and carriers. No price was listed; the page offered a demo. A 52-week forecast, Ratecast, was described as an add-on.

  • RATE DATA IN A BOARD CHECKED OCTOBER 11, 2026

    DAT One load board plans

    On its load board page, DAT listed average spot rate data inside every carrier plan, at different depth: 15-day averages on Standard ($59 a month), 7-day on Enhanced ($149) and best available on Pro ($169) and above.

  • RATE DATA IN A BOARD CHECKED OCTOBER 11, 2026

    Truckstop Rate Insights

    Truckstop listed Rate Insights in its Pro carrier plan at $159 per user a month. It described same-day rate data based on paid rates for similar loads rather than estimates, month over month trends back a year, truck supply and demand at origin and destination, and a fuel surcharge calculator.

  • NOT VERIFIED

    Others we couldn't confirm

    FreightWaves SONAR and Greenscreens.ai are widely used rate data tools, mostly by brokers and shippers, but their sites didn't load for us on the check date, so we've left them out of the table until we can read their own pages.

Freight rate management systems

These tools store and apply rates you've agreed with customers or carriers. They're aimed at companies handling many contracts at once.

  • RATE MANAGEMENT CHECKED OCTOBER 11, 2026

    Magaya Rate Management

    Magaya describes a single place to search and compare rates, manage margins, file tariffs, answer RFQs and prepare quotes, linking air, ocean, rail and road rates. It names freight forwarders, NVOCCs, BCOs and shippers as users, with ocean rates the main focus. It's sold as a subscription license; no price was listed.

  • RATE MANAGEMENT CHECKED OCTOBER 11, 2026

    CT Logistics FreitRater

    CT Logistics describes FreitRater as a rating application for carriers: it auto-rates complex shipments, handles accessorials and fuel surcharges, publishes tariffs, tracks spot quotes and runs lane analysis. It's offered as a one-time purchase or for a fixed monthly service fee; no amounts were listed.

Freight rate software, as stated on each company's own site, October 11, 2026
ToolKindBuilt forData or function statedPrice stated
DAT RateViewMarket rate dataBrokers, shippers, carriersInvoice data; spot and contract; 13-month historyNot listed (demo)
DAT One plansRate data in a load boardCarriersAverage spot rates, 15-day to best available by plan$59 to $169+/month
Truckstop Rate InsightsRate data in a load boardCarriersSame-day paid rates; trends back a yearIn Pro, $159/user/month
Magaya Rate ManagementRate managementForwarders, NVOCCs, BCOs, shippersStore, compare and quote multimodal ratesSubscription, not listed
CT Logistics FreitRaterRate managementCarriersRating, tariffs, fuel and accessorialsPurchase or monthly fee, not listed

Facts are as shown on each company's own site on October 11, 2026. We're not affiliated with any of these companies and receive nothing from them.

Free rate data you can use today

Before you pay for anything, use what's public. It won't price a single lane for you, but it tells you which way the market is moving and anchors your fuel math.

  • USDA AMS truck rate reports. USDA publishes truck rates for produce shipments and a quarterly grain truck rate survey, with the period on every figure. Our hopper bottom load board guide shows the latest grain rates by trip length.
  • EIA weekly diesel prices. The U.S. Energy Information Administration publishes on-highway diesel prices weekly, nationally and by region. Many fuel surcharge tables are set from this figure.
  • Rate companies' own public releases. DAT and Truckstop publish market commentary and some national averages on their own sites. Quote them with the date and the basis, all-in or linehaul.
  • Your own rate cons. Every load you've hauled is a data point no software has. Keep the lane, date, miles, empty miles and all-in rate, and you'll have your own rate history in a few months.

Do carriers need freight rate software?

A small carrier booking spot freight needs a current sense of what the lane pays and a firm floor. The rate data bundled into a load board plan covers the first for many people. A separate rate tool makes sense when you bid on contract lanes, run enough trucks that a few cents a mile adds up across hundreds of loads, or work lanes where board postings are thin and you need history to price.

Rate management systems are rarely the right first buy for an owner-operator. They earn their cost when you have many customers on different contracts and invoicing errors are costing you money. Until then, a spreadsheet with your contract rates, fuel table and accessorials does the job.

Whatever you use, rate data tells you where a counter can land. It doesn't make the call. Our guide on how to negotiate freight rates covers turning a lane average into a counter, and the expedited freight rates guide shows how urgent loads price differently from the averages.

Rate software, marketplaces and instant prices

Some carrier apps and marketplaces show a set price on each load and let you book it with a tap. That price comes from the marketplace's own pricing software, built to win the shipper's business and fill the truck at a margin. It's useful as a signal, and booking is fast, but it's their number, not a neutral market rate. Our guide to the digital freight marketplace explains how those prices are set and when to counter instead of booking.

Questions to ask before you buy

  • How many loads and companies sit behind the figure on my top three lanes?
  • Is the rate paid, posted or estimated, and is it all-in or linehaul only?
  • How often does it update, and how far back does the history go?
  • Does it cover my equipment type, or only van, reefer and flatbed?
  • What does it cost per user, and what's the contract term and cancellation notice?
  • Can I try it on my own lanes before I sign?

Then add the subscription to your monthly costs and see what it does to your floor. The load board vs dispatcher cost comparison shows boards, data tools and your hours next to a dispatch fee.

Cite or share this list

If you quote this page, please cite it as: LoadHoller, "Freight rate software," checked October 11, 2026. We recheck each tool at least once a year. If you run one of these products and see an error, contact us and we'll check your own page and correct it.

BY Jeff Davidson, Dispatcher

Updated October 2026

Straight answers

What is freight rate management software?
It's software that stores the rates a company has agreed with customers or carriers, including tariffs, fuel surcharge tables and accessorial charges, and applies them to each shipment for quotes and invoices. Forwarders, shippers and carriers with many contracts use it. It's different from market rate data tools, which show what lanes have recently paid.
What software do brokers use to price loads?
Brokers commonly use market rate data tools that average recent paid rates by lane, such as DAT RateView, which DAT describes as built for brokers, shippers and carriers. Many also use their own load history and transportation management systems. Exact tools vary by brokerage, and prices are usually quoted on request.
Is there free freight rate software?
There's free rate data rather than free software. USDA publishes truck rate reports with periods stated, EIA publishes weekly diesel prices, and rate companies publish some market averages in their own releases. Load boards bundle lane rate data into paid plans. Your own rate cons are free data, too.
Is load board rate data accurate?
It's as good as the loads behind it. Tools based on paid invoices across many loads on a lane are more useful than posted asking rates or thin samples. Check how many loads and companies sit behind a lane figure, how recent it is, and whether it's all-in or linehaul.
Can rate software tell me what to charge?
It can tell you where the market has been on a lane. What you should charge starts from your own cost per mile and the empty miles on this trip, then uses the market figure to judge how far above your floor a counter can go. The software doesn't know your truck.